Negative Advertising in Professional Sports…Is it a Reality or Better Yet a Reality Show?

I’m a victim. 

Simple as that.

You want to know something?

So are you.

I just spent the last two hours not playing with my kid, enjoying the warmer weather, and getting stuff done around my completely trashed house for one reason.

I had to read all the blogs and comment on A-Rod and steroids.

Think about it, how much baseball news was there really this week until it broke?  Not much really.

What has the tenure of Bud Selig proved as my article and the article from our friends at Red State, Blue State have shown us.

Negative, bashing news sells.

It was the basis of the Bush administration in for some time, and it’s been Bud’s for as long as I can remember.  Now it’s either Bud’s again, the Yankee organization or A-Rods.

Who’s I’m not sure, but facts are facts.  Baseball is back in the news, it’s getting the press it needs to develop some new fans.

How does negative crap like this get new fans…glad you asked.

1.  Women.  Ever notice that baseball is becoming increasingly a woman’s sport of preference?  Want to know one of the reasons why? How much gossip is there about who Derek Jeter is seeing and what horrible thing A-Rod has done vs anyone in the NFL?  Remind you of any thing else?

soaps.jpegIt’s a sport where women can sit, eat, talk, more importantly gossip, and still say they actually enjoy the game itself.  The MLB blogs alone prove that women love baseball.  Show me an organized fan base of women for another guy played sport?  The female fan base is growing to an all time high for these reasons and a few more (and yes better reasons).  But give a girl controversy and I’ll show you a happy girl.

2.  More free advertising.  You can’t change the local news market, they’ll only show a 2 second spot about your local ball team going to some hospital and signing autographs, but have a story about A Rod 5 years ago  using steroids and you’ve got a manageable, controllable, and more importantly deniable story that gets thrown on every local, cable and radio show in the country for 10 minutes a day.  Free of charge.  This gets everyone talking, and gets a few guys who weren’t interested in baseball to actually have an arguement at their local watering hole about what’s right and wrong.  Then BLAMhe starts looking up things at home about the game and finds out he likes baseball.  Can I take your order on MLB.com for you new jersey, or are you just starting with a hat today?  Tickets go on sale in a couple weeks, can’t wait to take your money there…errr mean see you there!

3. Reality Show Sendrome, (RSS, wait…RSS is a good thing for the bloggers and the internet) is it a word?  proably not, but if I use it 4 more times in this blog and I get at least one of you to repost it I can start talking to the guys at the English Oxford Dictionary.  Seriously.  Reality Show Sendrome is where advertising, marketing, and business men all come together and realize that if they have to make something you’ll watch.  Ever notice there is always a hot chick, a geek or loner, a jock, and a housewife that always makes it to the end.  It’s not as random as you think.  It’s reality show sendrome.  How does this work in baseball?  Simple.  hot chick = Madonna and what ever player shes dating, geek or loner = pick a pitcher of your chosing, Jock = A Rod, Jeter, the list goes on, and a housewife = Sorry fans but it’s Joe Torre this year and his book as shown on Confessions of a She Fan Dang only three times…fine…Reality Show Sendrome…Ha!  Theres four!

reality.jpeg

This all comes down to the old saying “Press is Press, it’s not good or bad, it creates interest, and what is interest?  Interest is just another word for the profit I’ll be making off of this Press”

Food for thought, now I’m going to go play with my boy.

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8 comments

  1. AJRoxMyWhiteSox

    Great post. As much as I don’t want to agree with you regarding women, I have to because for the most part, you’re right. I got into baseball when I was 17 because I saw hot guys whose faces I could actually see the entire game (unlike football, which was my first love). Luckily I grew to understand the sport, and now I’m a baseball fan because of the sport first and foremost. Yes, I’m still a girl and will swoon over the attractive ones, but for the most part, while watching a game, I turn into “one of the guys.” And I’m an exception to the last sentence of your women section: I HATE controversy. 🙂
    Jen
    http://ajroxmywhitesox.mlblogs.com

    • rosehof14

      Oh, don’t get me wrong I tried to make a lot of cover statements that showed that not all women could be applied to this, there are definately some just good old regular baseball fans who are women. I just know that there are some new ones created using this tactic as well.

      Thanks for commenting!

  2. juliasrants

    Great post – but I will disagree with you on why some of us women like baseball. Actually – I might not be the best example – because I love all sports – but I think that baseball “got” it before other sports that women can truly be fans. Here in the Boston area – women are passionate fans about their sports teams! Heck, I played a football pool game on a local TV station’s website – and several of the top ten winners were women! (Okay – I came in 104 out of 796!) And sorry – but not all of us care for or follow the gossip! I DON”T care who A-Rod is dating, or what Tom Brady does on his dates. Please, I read the sports pages for the stats & box scores!

    Julia
    http://werbiefitz.mlblogs.com/

  3. Lissi

    I agree with you for the most part. I think you should be careful about saying all girls who like baseball like it because of the controversy though, The controversy makes me sad more than anything; however, I do know lots of girls who feed on drama and controversy so I can definitely see your point. Oh and in the south college football does have an organized female fan base, but there is also a lot controversy in college football so it might be the same reason.
    Melissa
    http://clemsongirlbaseball.mlblogs.com

  4. mlbtribefan

    Great job! I too share similar thoughts about how such similar news can be leaked to the media. My wife hates talking or hearing about this issue also, probably because she sees him as a prima donna with Madonna, whose image is not regarded highly by her. A-Rod is too much of a soap opera even before this latest news. My wife is one of the best fans out there. No other sport gets her emotional like the sport of baseball. If you ask me, its inside the lines that matter to her, not the soap operas outside of them.

  5. mlbtribefan

    Great job! I too share similar thoughts about how such similar news can be leaked to the media. My wife hates talking or hearing about this issue also, probably because she sees him as a prima donna with Madonna, whose image is not regarded highly by her. A-Rod is too much of a soap opera even before this latest news. My wife is one of the best fans out there. No other sport gets her emotional like the sport of baseball. If you ask me, its inside the lines that matter to her, not the soap operas outside of them.
    Take care

    Aaron
    http://mlbtribefan.mlblogs.com

  6. Jane Heller

    Cob, some of us women start out with crushes on the ballplayers, true. But we’re fans of the game itself, just like you! Many of us aren’t into the stats, that’s true too. But the gossip? I gave up my subscription to People mag a long time ago.

    http://janeheller.mlblogs.com

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